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Silpo. Perevershnyky

ON AIRCommercialSound
01:00:00:002019Silpo
About the project

"Perevershnyky" is a large-scale internal HR values platform and visual communication project of the Silpo company, officially launched in the summer of 2019 in all of the chain's offices and stores. The project was created to unite the team around shared values, a creative approach to work and the transformation of internal retail culture. The concept involved rethinking employees' usual roles ("turning upside down" the standard idea of ordinary supermarket work).

The platform has no classic plot in the cinematic sense, but its ideology is built around the stories of people who do not separate work from personal life and see projects, the team and daily challenges as part of their own self-fulfillment. A "Perevershnyk" is an innovative employee who breaks stereotypes about retail work, constantly strives to surpass their own results and creates a unique customer experience.

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All rights in “Silpo. Perevershnyky”, including its title, artwork, posters, stills, footage, trailers, music and soundtrack, belong to the respective production companies, studios, distributors and other rights holders. Sunrise Film took part in this project solely as a contractor, providing the following services: Sound Design, Stereo Mixing. Posters, images, video excerpts and credits are reproduced here only to illustrate that contribution, on a non-commercial basis, and imply no ownership, endorsement or affiliation beyond the stated engagement. Rights holders who wish for any material to be corrected, credited differently or removed are welcome to contact us.

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